Data & Analytics Specialist

About us: We are a Sofia-based digital consultancy that helps scale-up companies across Bulgaria, Europe and the US grow through digital marketing. We aim to build long-lasting relationships with both our clients and our vendors allowing us to build true value-oriented strategies. Internally, our objective is to build a world-class team to deliver marketing services using a top-of-the-line digital toolstack.

About the Role: Our Data & Analytics team is expanding, and we're looking for technically minded individuals to join us in a key entry-level role. This position is integral to our continued growth, offering a unique opportunity to shape the role around your skills and interests while contributing to the future of our team. It’s a great chance to develop and grow within a dynamic, evolving environment.

Development & Growth: You would have a custom onboarding and development plan built especially for you. The objective of the plan is to provide a growth layout based on tailored learning materials, certification milestones and frequent 1:1 feedback loop sessions, including:

• Professional development track with clear expectations for your role
• List of all certifications you need to obtain and a timeline to do it
• Training, workshops, and one-on-ones with a trainer that will fast-track your development
• Monthly one-on-ones with feedback on both ends for the onboarding progress

You will work directly closely with your mentor and head of the team, who will both be available to you to answer all questions you might have and help you succeed in this role.

Your responsibilities:

• Support the implementation of data collection solutions (Tools include: Google Analytics 4, Google Tag Manager, Segment.com, Facebook Pixel, Google Ads and more).
• Build and maintain Google Analytics 4 accounts
• Develop website tagging solutions using Tag Management Systems.
• Build standard and custom tags and triggers for dynamic data collection to multiple data destinations.
• Support agency advertising and SEO teams with tracking, troubleshooting and reports
• Build client-facing and internal reporting dashboards
• Own client communication on an ongoing basis (both in-person and online), related to all undergoing Analytics projects. The communication will be in both Bulgarian or/and English.
• Stay ahead of industry trends and proactively initiate Data & Analytics projects that go beyond standard strategies and implementations

Typical Projects:

• Building new and auditing existing Google Analytics 4 & Google Tag Manager client accounts and configurations
• Building tracking infrastructures that collect custom events across multiple platforms - app, web, server, CRM and more.
• Building self-serve, on-demand dashboards to show web or advertising performance
• Supporting the agency go-to-market strategy with inhouse data collection, analytics & reporting projects

What we are looking for:

• Strong passion and interest for technology, digital marketing, and emerging web trends
• Experience or education in Information Systems/Business/Consulting
• Understanding of HTML, CSS, JavaScript & Browser Developer Tools
• Understanding of data structures
• Advanced skills for organizing and conducting professional business communication via email, phone and in person
• Acceptable presentation & communication skills
• Logical thinker with attention to detail
• Outstanding English (written and spoken)

Personal Attributes:

• Self-starter who can own a project from inception to completion
• Excellent organizational skills with high attention to detail
• Ability to distill complex problems into easily understood, actionable recommendations
• Positive attitude with a willingness to learn and grow

How we do work at VertoDigital:

• We GET IT DONE: We pay attention to the details, constantly fine-tuning our methods and adapting to meet the unique needs of our clients and the complex environment they are operating in. Much like a skilled barista meticulously selects the finest beans, grinds them to perfection, and brews with precision, we carefully curate every aspect of our work and the right communication to infuse great results.
• We EXPLORE: we know that growth is not a destination, it's a journey. A journey of exploration, elevation, and endless potential.
• We SHINE: we strive to create an environment where voices are not just heard but amplified, where ideas are celebrated, and where everyone has the opportunity to be the author of their own success story.
• We CREATE VALUE: we charge forward, leaving vanity metrics behind, and laser-focus on actual goals.
• We SHARE: each VertoDigital team member contributes to a culture of care, help, empathy, and openness.
• We CARE: we believe well-being is a lifestyle, It's the belief that when people thrive, the company thrives. Simple as that.

Perks & Benefits

• Flexible Work Hours: We encourage you to use flexible working hours that will help keep both you and your clients happy.
• Remote Office: Fancy working from the beach, the mountains, or just from home? No problem. We love doing that too! We just expect that we spend some time together in the first 3-6 months in order to facilitate excellence in your onboarding.
• Unlimited Days Off: This is not a joke. Your health and wellbeing is important to us. Take care of yourself, have fun, and then return ready for big challenges!
• Custom Onboarding Plan: From day 1 you will be welcomed with a tailored onboarding plan that aims to fast track you during that period. We will make sure you get full on-the-job training, all needed certifications, and your very personal guide who will help you grow as a professional.
• Personal training budget
• Private healthcare
• Latest tech & gadgets – MacBook Pro, Logitech MX peripherals, and more
• Perks & Benefits of CampusX: CampusX is a fast-growing co-sharing ecosystem that offers perks such as personal assistants. The list of services keeps expanding so there will be more added over time.
• Free Specialty Coffee: We make sure the office is equipped with a wide range of specialty coffees. A few of the preferred coffee bakeries are The Barn (DE), Dabov, Family Coffee Roasters, and Chucky’s. We also host specialty coffee experience events with professional baristas visiting our office.
• Annual Profit Sharing System: Our hard work and collective effort are what is generating real value for the company, and to reward everyone's contribution, we developed an annual team profit distribution system.

Apply here: https://www.linkedin.com/jobs/view/4355344950